6 min readAt PrimeXBT, we believe empowerment begins with putting the trader first. Today, we’re proud to introduce our new brand campaign — Empowering Traders to Succeed — a reflection of our ongoing commitment to enable traders to maximise their performance, growth, and long-term success.
The age of the empowered trader
Over the past decade, access to financial markets has expanded, but so has the noise. As platforms, products, and hype multiply, traders are becoming more conscious and selective in how they engage. Today, they want the freedom to carve their own path, backed by clear pricing, flexible tools, and consistent execution.
This campaign is our response to this shift. It’s shaped by real feedback and behavior, and reflects a broader movement toward autonomy, transparency, and control. As the market enters the age of the empowered trader, we’re delivering the infrastructure to support it.
Discover how we are empowering traders
*Trading involves risk. T&C apply.
Core philosophy
The Empowering Traders to Succeed campaign reflects PrimeXBT’s founding philosophy: putting traders first. It guides everything we do — from removing the barriers that limit traders to building a platform that enables them to grow on their own terms.
We built PrimeXBT to give traders what they actually need. Since our launch in 2018, we’ve evolved with our clients, and every upgrade we’ve made reflects that commitment. From infrastructure development to client service, everything we do is designed to help our clients trade with confidence, capability, and control.
What empowerment means for modern traders
At PrimeXBT, empowerment is about giving traders the tools, security, and conditions they need to succeed in any market. This vision comes to life through five core values:
1. Excellence in trading
We deliver a high-quality trading experience with access to a wide range of markets and professional-grade tools, bridging the gap between crypto and traditional worlds. The platform’s mobile-first design, scalable features, and advanced analytics make it flexible for both beginners taking their first steps and pros aiming for peak performance.
- 150+ Markets, Crypto & traditional assets
- Integrated 3 platforms & Crypto exchange
- Pro-grade tools & scalable features
- 99.98% Uptime, execution under 30ms
2. Trust & reliability
Clients’ security is our priority. PrimeXBT operates under regulatory oversight (including FSCA regulation in South Africa) and adheres to compliance standards. The platform’s infrastructure is optimised for stability, encryption, and user protection, reflecting its long-term commitment to trust.
- Global regulation & compliance
- Segregated funds, bank-grade encryption, cold storage
- 7+ Years of uninterrupted operation, multiple awards
- Trusted by over 1m of traders, 4.8/5 service rating
3. Competitive pricing
We offer industry-leading conditions with ultra-low fees and tight spreads, ensuring traders keep more of what they earn. With up to 70% lower costs compared to top competitors, and volume-based discounts for active traders, we ensure cost-efficiency across all asset classes.
- Crypto fees from 0.015%, CFD spreads from 0.1 pips
- Up to 70% cheaper than top competitors
- Volume-based discounts, MT5 PRO & swap free accounts
- Low slippage & overnight financing
4. Integrity & transparency
We stand for fair, transparent trading – from honest terms to best-in-market execution. Our clear fee structure, real-time trade history, and upfront pricing mean no hidden costs and no empty promises.
- Transparent pricing with cost breakdowns & no hidden fees
- Full visibility with real-time trade history
- Honest onboarding with clear terms
5. Client-first culture
We are committed to being there for our clients — with responsive, personalised support, educational resources, and a genuine focus on helping traders succeed. The company’s CSR initiatives further extend its mission, supporting education and opportunity in underserved communities.
- 24/7 human support in 10+ languages with replies under 60 seconds
- Dedicated managers for VIPs, guided onboarding for new clients
- Proactive support during volatility & assistance for all skill levels
- Client-driven improvements shaped by continuous feedback
*Trading involves risk. T&C apply.
Redefining what it means to trade
The Empowering Traders to Succeed campaign redefines what it means to trade today – with a platform that evolves alongside the trader, conditions built around fairness and performance, and empowerment as the new benchmark.
Author
Risk DisclaimerThe content provided here is for informational purposes only. It is not intended as personal investment advice and does not constitute a solicitation or invitation to engage in any financial transactions, investments, or related activities. Past performance is not a reliable indicator of future results.
The financial products offered by the Company are complex and come with a high risk of losing money rapidly due to leverage. These products may not be suitable for all investors. Before engaging, you should consider whether you understand how these leveraged products work and whether you can afford the high risk of losing your money.
The Company does not accept clients from the Restricted Jurisdictions as indicated in our website/ T&C. Some services or products may not be available in your jurisdiction.
The applicable legal entity and its respective products and services depend on the client’s country of residence and the entity with which the client has established a contractual relationship during registration.
