In recent years, airdrops have become a popular way for blockchain projects to generate buzz – find out how this tool works below.
What Is An Airdrop?
An airdrop is a type of marketing strategy used in the cryptocurrency industry to create awareness about a new or existing digital asset, reward its early adopters, and increase its user base. This approach involves giving away free tokens or coins to a targeted audience, typically through a promotional campaign or referral program.
What You Need To Know About Airdrops
In most cases, an airdrop is designed to incentivize individuals to engage with a particular project or cryptocurrency and can be claimed by simply holding a certain amount of the asset or by completing a certain action, such as joining a Telegram group or following a social media account.
In most cases, to be eligible for claiming an airdrop, a user must have a specific amount of a certain asset available in a public wallet at the time of a snapshot, taken to record the current state of the blockchain. This means that an airdrop can be seen as a form of dividend payment for holding the asset.
Some of the largest and most well-known airdrop examples to date include:
- EOS airdrop to Ethereum holders in 2018
- Stellar Lumens (XLM) airdrop to Bitcoin holders in 2016
- TRON airdrop to Ethereum and EOS holders in 2018
- OmiseGo airdrop to Ethereum holders in 2017
These airdrops were significant in terms of the number of tokens distributed, the size of the community reached, and the overall impact on the crypto industry.
Note that the airdrop definition is different from that of an ICO, even though both concepts are related to the distribution of digital assets. ICOs are fundraising events, during which users invest in a new digital asset using another coin or token, while airdrops are a means of promotion where the assets are given out for free.
