Tesla will finally unveil its second-generation Roadster on October 1 in Waco, Texas, after multiple missed reveal dates dating back to 2017. A limited-edition model will carry SpaceX-developed cold gas thrusters, but the street-legal version customers will actually buy will not.
Tesla is set to show its long-delayed second-generation Roadster on October 1 in Waco, Texas. The company has missed several previous Roadster reveal dates going back to the original 2017 unveiling, and some coverage frames October 1 as a test of whether Tesla can convert hype into an actual delivery date rather than repeat a teaser.
Two versions, one with SpaceX thrusters
The centerpiece of the reveal is expected to be a limited edition Roadster fitted with SpaceX cold gas thrusters, small nozzles that generate thrust by releasing pressurized gas without combustion, the same basic mechanism SpaceX uses for pointing and roll control on its Falcon 9 and Falcon Heavy rockets. Reports describe roughly ten such thrusters arranged around the car, capable of short bursts of acceleration and, when parked, a brief hover-style lift off the ground.
Importantly, this thruster-equipped version is not expected to be the car most Roadster customers eventually receive. Reporting points to two distinct products: a standard, street-legal Roadster that Tesla is developing in parallel, and the limited edition SpaceX-equipped model, which will reportedly not be street legal and could be priced from the hundreds of thousands of dollars into the millions.
A reveal shadowed by past delays
The reveal arrives after a string of missed deadlines. Tesla first unveiled the second-generation Roadster in 2017 with production initially promised for 2020, and chief executive Elon Musk has set and passed multiple subsequent target dates. That history is shaping how some market commentary is reading the October 1 event, with the gap between spectacle and firm delivery commitments described as the key variable for investors to price.
Tesla shares were trading around $365 in mid-September, close to an average analyst price target near $377, a gap of only a few percent. With the stock currently valued heavily on its robotics and software ambitions rather than niche performance vehicles, the Roadster reveal is unlikely to be a standalone catalyst for the shares.
Where it may carry weight is sentiment. A clean demonstration paired with a credible production timeline could offer modest support, while another delay or a reveal seen as more marketing spectacle than substance risks reinforcing existing investor skepticism about the car's decade-long path to market.
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