Meta shares jumped more than 10% as its new AI assistant, Muse, climbed to No. 1 on Apple's US App Store just ten days after launch. Wells Fargo lifted its price target to $796, and the stock is closing in on its 2026 high.
Muse launch sends the stock through resistance
Meta shares were surging 10.7% on Monday, putting them on track for their highest levels since January. The rally is being driven by Muse, Meta's newly launched personal AI assistant, which recently took the top spot on Apple's US App Store.
The move built on a technical breakout already under way. Meta shares traded near $734.00 after clearing the $685–$690 resistance zone that had capped the stock for weeks. The rally has since pushed the price as high as $741.30. The next target is the 2026 high at $744.97, followed by the 2025 swing high at $759.66 and the record levels near $790.80 and $796.25. Wells Fargo raised its price target on the stock to $796 and kept an Overweight rating. Investors are also positioning ahead of Meta Connect on Wednesday, where the company could release more usage data and unveil additional AI and smart-glasses features.
Muse downloads outpace ChatGPT's early run
Muse pulled in roughly 730,000 US iOS downloads in its first ten days, according to Sensor Tower estimates. That is ahead of the about 697,000 US downloads ChatGPT drew in its first eight days after its 2023 launch. The app reached the top of the US App Store's free iPhone chart by September 18, ten days after its September 8 launch.
Muse is built as a personal AI agent that completes multi-step tasks such as booking travel, sending emails and managing calendars, rather than just answering questions. It runs on a proprietary model called Muse Spark inside a sandboxed environment called the Muse Secure VM, and it integrates with email, calendars, WhatsApp and Instagram.
The app is available on iOS, Android, the web and WhatsApp, though only in the US so far, with a freemium model to keep the entry barrier low. However, Muse's Android reception lags its iOS run: the app ranked No. 338 in Google Play's Productivity category, far behind its App Store standing.
A bigger bet on AI monetization
Meta is reportedly offering paid subscription tiers for Muse, giving the company a clearer path toward monetizing its AI investment. That matters because Muse's early popularity is changing how the market views Meta's projected $130–$145 billion in 2026 capital spending: what had looked mainly like an expensive AI gamble is increasingly being framed as a potential new growth platform.
Sources: MarketWatch (snippet-based), Investinglive, Crypto Briefing
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