Apple has eliminated more than 200 positions across its Siri, Vision Pro, and gaming teams, days before John Ternus takes over as CEO. The cuts wipe out Apple's VR development team entirely and mark a pivot toward AI-powered smart glasses.
Apple has cut more than 200 jobs across its Siri, Vision Pro, and gaming divisions, signaling a shift away from spatial computing and toward voice AI and wearables. At least 60 of the affected employees came from Apple's VR development team, which the company eliminated entirely.
The reductions land just before John Ternus officially takes over as CEO on September 1, 2026, succeeding Tim Cook. Ternus reportedly played a key role in the strategic shifts that triggered the layoffs. A restructuring of Apple's Vision Products Group had already been underway for more than a year, with staff redistributed across the organization, so the latest cuts read as the final chapter of that reorganization rather than a sudden reversal.
Vision Pro's rough two years
Apple launched the Vision Pro in early 2024 at $3,499, positioning it as a premium device for developers and early adopters rather than a mass-market product. Sales were weak enough that Apple scaled back both production and marketing, and by mid-2026 the price had dropped to $3,699 in some markets.
Plans for a second-generation Vision Pro have reportedly been canceled. A rumored lower-cost variant, sometimes called "Vision Air," has also been shelved.
The pivot toward smart glasses
According to multiple reports, Apple is chasing AI-powered smart glasses and deeper Siri integration instead. Meta has found traction with its Ray-Ban smart glasses, which are lightweight and socially acceptable to wear in public, and Apple appears to be chasing a similar form factor.
The company continues to invest in visionOS, its operating system for spatial applications, suggesting software development continues even as the hardware strategy shifts toward lighter wearables.
Source: Crypto Briefing
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