JP Morgan has increased its stake in Strategy by 11% with a purchase worth roughly $6 million, lifting its total holding to 624,387 shares. The move reverses a share sale the bank made in the third quarter of 2025.
JP Morgan added to its position in Strategy, the Bitcoin treasury company formerly known as MicroStrategy, buying shares worth roughly $6 million. The purchase lifts the bank's total holding to 624,387 shares, an 11% increase in its stake.
What the purchase adds up to
Strategy has made large-scale Bitcoin accumulation its core business, and it has become the default proxy trade for investors who want Bitcoin exposure through equity markets rather than holding the asset directly. JP Morgan's analysts have separately tracked that pace, noting the company has made substantial purchases through 2026, with estimates indicating over $13.7 billion in Bitcoin purchases year-to-date.
The bank's research desk has also flagged the market-impact risks that could follow if Strategy were ever forced to sell its Bitcoin holdings quickly, a scenario that would put downward pressure on prices given the scale of its position.
A reversal from last year
JP Morgan's history with Strategy has not moved in one direction. The bank recorded fluctuating holdings over time, including share sales in the third quarter of 2025, which makes this reported increase a reversal of that recent trend.
Strategy's approach has also inspired imitators. Other companies across multiple sectors and geographies have adopted similar Bitcoin treasury playbooks.
Source: Crypto Briefing
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